Visionary Green
The future of
sustainable
signage.
Zero waste signage. Zero landfill.
Australia, now your signage waste doesn’t need to end up in landfill
Visionary Green is Australia’s first comprehensive recycling program designed to combat printed self-adhesive vinyl waste.
Visionary Green-approved PVC-free materials can be collected at end-of-life and upcycled into Gboard, ensuring this signage waste never goes to landfill. Gboard is a rigid composite building material made from post-consumer plastic waste, fibre waste and signage waste. Gboard is a low-carbon alternative to plywood with multiple uses in the signage, retail display, exhibition and building industries. Gboard is the only timber alternative made entirely from waste and which at end-of-life can be recycled infinitely.
1. Replace
Switch to Visionary Green approved Materials
We’ve developed a new breed of PVC-free self-adhesive materials with quality and performance equal to that of PVC.
- Large range, 13 different stocks
- High performance
- No compromise in quality
- Comparable pricing to PVC
2. Return
Return signage waste at end-of-life
We have a range of options for returning Visionary Green signage waste at end-of-life.
Returning your waste – become a VG Member
Why become a Visionary Green member?
Why become a Visionary Green member? Joining Visionary Green means taking responsibility for a sustainable future. We guide you through every step – from supplying the right materials to tracking and documenting your returns – ensuring a seamless and transparent process. Together we’re creating a program you can proudly share with your customers.
3. Recycle
Signage waste upcycled into Gboard
The process
We take Visionary Green signage waste at end-of-life, including release liner, and combine with everyday packaging waste then upcycle into a high-performance building material called Gboard. The patented process involves shredding, heating and compressing waste to create a board stronger and more durable than plywood.
Unlike timber alternatives at end-of-life Gboard can be manufactured into new boards so it never ends up in landfill. Proudly made in Sydney with plants soon to be constructed in Melbourne and Brisbane.
Introducing
Every panel produced =
700
Plastic bags +
500
Cartons +
7
kg
Signage waste *
that will never reach landfill.
Leading by example.
Perth’s leading sign + print company Discus Print & Signage have introduced Gboard and Visionary Green signage materials to Karrinyup Shopping Centre to create a truly circular solution. With construction underway on the new Sushi Hub kiosk at Karrinyup Shopping Centre, sixteen Gboard panels have been installed, creating a striking display that also delivers substantial environmental benefits by diverting 11,200 plastic bags, 8,000 cartons and 112 kilograms of signagewaste from landfill.
“ As leaders in the print industry, we understand the importance of setting a high standard for environmental practices. ”
At Discus, our commitment to sustainability drives the innovations we bring to market. Gboard, along with Visionary Green PVC-free products, is a clear reflection of our dedication to sustainability. These products are designed not only to deliver exceptional performance but also to minimise environmental impact by supporting a circular economy and generating zero waste.
By investing in Gboard and the Visionary Green program, you are choosing a signage solution that prioritises both quality and the health of our planet. Together, we can drive positive change and advance towards a greener future.
Steve Filear
Discus Print & Signage
General Manager
Let’s Connect
Curious about how we can help make your signage more sustainable? Whether you’ve got questions, ideas, or just want to start a conversation—we’re all ears. Reach out and let’s explore how we can create a circular future, together.
Contact UsLet's bring your vision to life
Talk to our team to discover how we can bring your ideas to life — and learn more about joining Visionary Green.
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