Melbourne based company, Visionary has launched Visionary Green, a recycling program designed to divert self-adhesive signage waste from landfill and support a circular economy in the signage industry.

Visionary Green establishes a pathway for end-of-life signage by helping businesses switch from traditional PVC self-adhesive products to PVC-free alternatives, with used materials collected and recycled into new sustainable products.

The program also introduces an innovative new product GBoard, which is a multi-use engineered panel manufactured by saveBOARD. Incorporating post-consumer signage waste with recycled packaging and plastics, GBoard offers a low-carbon alternative to plywood and provides the sector with its first circular solution for end-of-life signage.

“Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life,” says Tom Matthews, Managing Director of Visionary. “The program was created to provide a practical, industry-wide solution. GBoard demonstrates what’s possible when signage waste is diverted from landfill and given a new purpose.”

Closing the Loop for Signage
The Visionary Green program provides a simple three-step pathway:
1.    Replace – use Visionary’s PVC-free materials instead of traditional PVC signage.

2.    Return* – collect and divert used signage from landfill.

3.    Recycle – transform waste into GBoard, ready for reuse in hoardings, displays, fit-outs, and construction.

Every panel of GBoard diverts approximately 25 kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, infinitely recyclable building material.

By combining signage waste with recycled packaging and plastics, and manufacturing through saveBOARD’s established technology, the GBoard panel contributes to a closed-loop approach for end-of-life signage and demonstrates how waste can be turned into strong, functional products.

Paul Charteris, CEO of saveBOARD, says “saveBOARD’s mission is to transform waste into high-performance building products. Working with Visionary and the Visionary Green program to create GBoard allows us to extend this mission into the signage industry – a sector that has long needed a circular solution. Together, we’re showing what’s possible when industries collaborate to solve waste.”

*1. High Volume
Visionary Digital have partnered with Shred-X, specialists in recycling collection, with facilities in every capital city and many regional towns. They can deliver 660L bins onsite, collect as required, and bale the material for transport to the saveBOARD Warragamba facility, where it’s processed into Gboard. Each project is scoped with Visionary and the customer to confirm suitability.

*2. Smaller Volume / Multi-Location / Remote
For smaller or dispersed projects, Visionary provides return bags (600mm W x 1000mm H), suitable for up to 20kg of Visionary Green–approved signage waste, including release liners. Simply fill and return for recycling.