Visionary launches Self-Adhesive Vinyl Recycling Program in Australia
Written By: BFJ
September 22, 2025
Melbourne based company, Visionary has launched Visionary Green, a recycling program designed to divert self-adhesive signage waste from landfill and support a circular economy in the signage industry.
Visionary Green establishes a pathway for end-of-life signage by helping businesses switch from traditional PVC self-adhesive products to PVC-free alternatives, with used materials collected and recycled into new sustainable products.
The program also introduces an innovative new product GBoard, which is a multi-use engineered panel manufactured by saveBOARD. Incorporating post-consumer signage waste with recycled packaging and plastics, GBoard offers a low-carbon alternative to plywood and provides the sector with its first circular solution for end-of-life signage.
“Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life,” says Tom Matthews, Managing Director of Visionary. “The program was created to provide a practical, industry-wide solution. GBoard demonstrates what’s possible when signage waste is diverted from landfill and given a new purpose.”
Closing the Loop for Signage The Visionary Green program provides a simple three-step pathway: 1. Replace – use Visionary’s PVC-free materials instead of traditional PVC signage.
2. Return* – collect and divert used signage from landfill.
3. Recycle – transform waste into GBoard, ready for reuse in hoardings, displays, fit-outs, and construction.
Every panel of GBoard diverts approximately 25 kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, infinitely recyclable building material.
By combining signage waste with recycled packaging and plastics, and manufacturing through saveBOARD’s established technology, the GBoard panel contributes to a closed-loop approach for end-of-life signage and demonstrates how waste can be turned into strong, functional products.
Paul Charteris, CEO of saveBOARD, says “saveBOARD’s mission is to transform waste into high-performance building products. Working with Visionary and the Visionary Green program to create GBoard allows us to extend this mission into the signage industry – a sector that has long needed a circular solution. Together, we’re showing what’s possible when industries collaborate to solve waste.”
*1. High Volume Visionary Digital have partnered with Shred-X, specialists in recycling collection, with facilities in every capital city and many regional towns. They can deliver 660L bins onsite, collect as required, and bale the material for transport to the saveBOARD Warragamba facility, where it’s processed into Gboard. Each project is scoped with Visionary and the customer to confirm suitability.
*2. Smaller Volume / Multi-Location / Remote For smaller or dispersed projects, Visionary provides return bags (600mm W x 1000mm H), suitable for up to 20kg of Visionary Green–approved signage waste, including release liners. Simply fill and return for recycling.
Visionary in the Media
PVC-free signage gets circular with Visionary Green
Written By: BFJ
September 22, 2025
Visionary, an Australian company focused on sustainable signage innovation, has launched a recycling initiative designed to divert signage waste from landfill and repurpose it into circular building materials.
Through the Visionary Green program, the company is encouraging businesses to switch from traditional PVC self-adhesive signage to its PVC-free alternatives, while also providing a collection and recycling pathway for used signage.
The core innovation of the program is GBoard, a multi-use engineered panel developed in partnership with saveBOARD. Manufactured from post-consumer signage waste combined with recycled packaging and plastics, GBoard offers a strong, low-carbon alternative to plywood and demonstrates a circular end-of-life solution for signage.
“Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life,” said Tom Matthews, managing director of Visionary.
“The program was created to provide a practical, industry-wide solution. GBoard demonstrates what’s possible when signage waste is diverted from landfill and given a new purpose.”
Paul Charteris, CEO of saveBOARD, said the collaboration shows the potential for industry partnerships to deliver meaningful change.
“saveBOARD’s mission is to transform waste into high-performance building products,” Charteris continued.
“Working with Visionary and the Visionary Green program to create GBoard allows us to extend this mission into the signage industry – a sector that has long needed a circular solution.”
Every panel of GBoard diverts approximately 25kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, infinitely recyclable building material.
Visionary in the Media
Visionary launches Visionary Green recycling program and GBoard
Written By: BFJ
September 22, 2025
Visionary has launched its Visionary Green recycling program – a new initiative designed to eliminate self-adhesive signage waste from landfill and create a circular economy for the signage industry.
The Visionary Green program provides a circular pathway for end-of-life signage, where businesses can replace traditional PVC self-adhesive signage with Visionary’s PVC-free alternatives, return used signage materials for collection, and recycle them into sustainable products.
A key innovation of the program is GBoard, a multi-use engineered panel manufactured by saveBOARD. GBoard incorporates post-consumer signage waste alongside recycled packaging and plastics, transforming end-of-life signage into a strong, low-carbon alternative to plywood and giving the signage industry its own circular solution.
“Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life,” said Tom Matthews, managing director of Visionary.
“The program was created to provide a practical, industry-wide solution. GBoard demonstrates what’s possible when signage waste is diverted from landfill and given a new purpose.”
The Visionary Green program offers a three-step pathway. It begins with Replace, encouraging the use of Visionary’s PVC-free materials as an alternative to traditional PVC signage. Next is Return, a commitment to collecting used signage and diverting it away from landfill. Finally, through Recycle, that waste is transformed into GBoard – a recycled panel ready for reuse in hoardings, displays, fit-outs, and construction projects.
Every panel of GBoard diverts approximately 25kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, infinitely recyclable building material.
Paul Charteris, CEO of saveBOARD said, “saveBOARD’s mission is to transform waste into high-performance building products. Working with Visionary and the Visionary Green program to create GBoard allows us to extend this mission into the signage industry – a sector that has long needed a circular solution. Together, we’re showing what’s possible when industries collaborate to solve waste”.
Visionary in the Media
Visionary recycling program aims to eliminate self-adhesive Signage Waste
Written By: BFJ
September 22, 2025
Visionary, a leading innovator in sustainable signage solutions, has launched its Visionary Green recycling program, designed to eliminate self-adhesive signage waste from landfill and create a circular economy for the signage industry. The program provides a simple, circular pathway for end-of-life signage: businesses can replace traditional PVC self-adhesive signage with Visionary’s PVC-free alternatives, return used signage materials for collection, and recycle them into sustainable products.
A key innovation of the program is GBoard, a multi-use engineered panel manufactured by saveBOARD. GBoard incorporates post-consumer signage waste alongside recycled packaging and plastics, transforming end-of-life signage into a strong, low-carbon alternative to plywood and giving the signage industry its own circular solution.
Paul Charteris, CEO of saveBOARD, says: “Our mission is to transform waste into high-performance building products. Working with Visionary to create GBoard has allowed us to extend this mission into the signage industry: a sector that has long needed a circular solution. Together, we’re showing what’s possible when industries collaborate to solve waste.”
Tom Matthews, Managing Director of Visionary, says: “Until now, signage waste has almost always gone to landfill. With Visionary Green and GBoard, we’re proving that every sign can have a second life. The program was created to provide a practical, industry-wide solution.”
Closing the Loop
The Visionary Green program has a simple three-step pathway:
Replace / use Visionary’s PVC-free materials instead of traditional PVC signage
Return / collect and divert used signage from landfill.
Recycle / transform waste into GBoard, ready for reuse in hoardings, displays, fit-outs, and construction.
Every panel of GBoard diverts approximately 25kg of signage and post-consumer packaging waste from landfill, reduces carbon emissions, and creates a locally made, recyclable building material designed specifically for the Signage Industry.
Visionary Knowledge
Choosing the Right One-Way Vision Product for Your Project
Author: Tom Matthews
Published Date: September 2025
One-way window films are an incredible way to transform windows into bold, high-impact advertising or decoration, without losing visibility from the inside. But not all films are created equal — and choosing the right perforation pattern for your project is critical to balancing print quality, visibility, and light transmission.
At Visionary, we offer the largest range of one-way films on the planet, giving you options from 20% perforation for maximum graphic impact through to 50% perforation for vehicle safety and clear visibility.
Why Perforation Matters
Perforation refers to the diameter and number of holes in the film. Typically, the more perforation, the more see-through it is — but at the cost of printable surface area. The less perforation, the more space for ink, meaning stronger colours and higher impact graphics, but reduced visibility and light passing through.
Here’s how different options work:
20% Open Area – Maximum Print Impact
80% printable area means rich, bold colours and “block out” style graphics.
Creates the strongest visual impact for retail, shopping centres, and large building wraps.
Sacrifice: less light transmission and visibility from the inside out.
30% Open Area – Best of Both Worlds
70% printable area still delivers excellent print quality.
Allows a little extra see-through for balance.
Commonly used in retail, airports, and public spaces where impact and visibility both matter.
40% Open Area – The All-Rounder
60% printable area, making it the most versatile option.
Works across almost every application: transport, retail, building wraps, and more.
If you’re unsure, 40% is a safe, effective choice.
50% Open Area – King of the Road
50% printable area and 50% perforation deliver maximum see-through.
Essential for vehicles, glass doors, and safety-critical applications, where driver and pedestrian visibility must remain clear.
Meets Australian fleet safety requirements while still keeping your message visible.
Matching the Film to the Application
Choosing the right film isn’t just about the image you want — it’s also about where and how it’s being used:
Retail windows & building wraps → 20% or 30% perforation for bold graphics.
Public transport, trams, and buses → 40% transit films designed for safety and compliance.
Fleet vehicles & glass doors → 50% perforation to maximise driver and pedestrian visibility.
Sustainability goals → our recyclable one-way films let you reduce environmental impact without compromising quality. Ask us about our Visionary Green Recycling Program.
Budget vs Performance
Not every project needs the same level of durability — and that’s why Visionary offers one-way films to suit every budget and performance requirement:
1 Year – MegaView: Perfect for short-term promotions and campaigns where cost efficiency is the priority.
3 Year – Innova: Our most popular option. Engineered for dependable, long-lasting performance.
5 Year – Panorama: A premium 180-micron polymeric film, engineered for harsh outdoor environments.
PVC-Free PET: For a sustainable choice, our PET films are PVC-free and can last up to 7 years.
Whatever the project, Visionary has a solution that balances performance, longevity, and budget.
Size Does Matter
At Visionary, we stock the largest range of sizes to ensure your project is never limited by material width. Our MegaView and Innova ranges are available in 1372mm and 1520mm widths as standard, across every perforation pattern.
Need something bigger or more specific? We also supply bespoke options, including 980mm wide films and 250m jumbo rolls — giving you the flexibility to take on projects of any scale with ease.
The Visionary Advantage
Visionary is Australia’s trusted source for one-way window films, offering the widest range of options to suit any project. From bold, high-impact retail graphics to compliant vehicle and transit solutions, we provide films that deliver superior print quality, durability, and safety.
With decades of industry experience and a strong focus on innovation, sustainability, and local support, Visionary ensures you get the right product for your needs every time. Our team will guide you in selecting the perfect perforation pattern and material, so your project achieves the ideal balance of impact, visibility, and compliance.
Choose with Confidence
Choosing the right Visionary One Way product is the difference between a safe, compliant, high-performing installation and one that misses the mark. Whether you need eye-popping retail graphics, all-round transport solutions, or maximum visibility for vehicles, Visionary has the perfect product to bring your vision to life.
For tailored advice, get in touch with the Visionary team at visionarydigital.com.au.
